Swaay is building a digital print platform that lets beverage brands print short runs directly onto cans.
Swaay is an Irish industrial technology company building a full-stack platform for beverage producers and co-packers, based on direct-to-shape (DTS) printing. Printing straight onto the can removes the cost of short-run labelling, giving brands more flexibility as cans gain share over other packaging formats.
The team is based in Mullingar, Ireland, and Trois-Rivières, Quebec, home to its production and technical hub. Swaay is led by CEO Ciarán Gorman, with Mark O’Donnell, Sébastien Baril (COO) and Jean-François Gaudreault (CTO), a team that has built and run manufacturing businesses before.
In October 2026, BVP led a €2m+ equity investment in Swaay, with members of the BVP Investor Club also taking part. The funding supports the commercial rollout of its platform and hiring at its Mullingar site.